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B2B Expertise for Brands

Expert content creation and marketing services
for aroma-phyto brands

Geert De Vuyst

Are you looking to expand your aroma-phyto brand
into the French- or Dutch-speaking b2b and consumer markets?

Get in touch.

Hello, I’m Geert.

I provide expert content creation and marketing services that make aroma-phyto brands successful in the French- and Dutch-speaking b2b and consumer markets.

I hold a Master of Science in Industrial Sciences degree and worked the first 15 years of my career in business and marketing in international high-tech industries, both in France and Belgium.

Since 2010, I support brands and companies that are committed to the health and well-being of their employees and customers, combining my aroma-phytotherapy expertise with my marketing experience at client- and agency side.

Get in touch: call +32 477 930 255 (France : ‭+33 6 61 54 12 90‬) or e-mail


Content creation

Writing (or reviewing or final editing) of product information, website content and newsletters.

Writing of technical-scientific articles. (see cases)

Writing of product reviews (with or without publication and promotion at the Aroma Blog DutchFrench).

Content optimization for search engines.

Professional translations into French and Dutch. (see cases)

Minimal overhead: input into InDesign, WordPress and other CMS.


Branded Aroma Quiz programs.


Email newsletter and social media campaign creation.

Blogs, podcasts.

Micro websites, landing pages.

Technical integrations with Mailchimp and Mailjet APIs.

b2c Marketing to consumers

Online question & answer sessions for end customers.

Customized workshops and training courses for your end customers, both physicon location and online. (see cases)

Aroma Talks (DutchFrench), private or open to the public. (see cases)

b2b customer education

Tailored workshops and training courses for employees and customers, both on location and online.


Unique workshops

Unique well-being workshops during which I invite participants to (re)gain momentum in their professional and personal lives.



In a partnership with Ladrôme Laboratoire, the French expert in aromatic and medicinal plants (Saillans, Drôme department), I’ve conducted 25+ interactive, practice-oriented and lectures and workshops to the end customers of the Belgian Ladrôme distributors. The workshops were planned and organized by the retailers, with the financial support of Ladrôme.

A warm thank you for the two interesting and fascinating Ladrôme aromatherapy workshops in Het Natuurhuis Merksem (our paradise). Our customers enjoyed it: both the knowledge and reconnecting like-minded people. We hope to organize more such workshops in the future.

Sabrina, Het Natuurhuis, Merksem, May 18, 2022

Aroma Talks

The Aroma Talks (DutchFrench) are concise and practice-oriented online talks of 1 hour, with live presentation and questions & answers, about scent experience, essential oils, aromatic plant extracts and applications of aromatherapy and phytotherapy.


In the Aroma Talk “Aroma and phytotherapy: a dream couple” of February 16. 2022, doctor Geert Verhelst and Geert De Vuyst will discuss how the choice of the right type of plant extract and the associated method of administration is essential in the correct and efficient use of aromatic plants, both in phytotherapy and in aromatherapy.


Feeling down or depression? In the Aroma Talk “Aroma and phytotherapy for depression” of May 2, 2022, doctor Geert Verhelst and Geert De Vuyst guide you in the choice of uplifting and healing plant extracts for times when you’re feeling down.

Fantastic, a huge amount of knowledge and delivered in a nice way. Highly recommended

Michel Gonzaga, Feb. 16, 2022

Very interesting and well organised. I will definitely follow more. Thank you

Maryse Bormans, Feb. 21, 2022



Since October 2021, I have been publishing in the journal OrthoFyto, the professional journal in the Netherlands and Belgium for doctors, therapists and (para)medical professionals working or interested in preventive health care and integrative medicine

Since 2023, I write a permanent column “ESSENCE” in which I discuss individual essential oils in the context of well-being.


aroma – The journal

I am publisher and editor-in-chief of aroma, the educational quarterly journal about essential oils and medicinal plants.




aroma – The journal:

For some time now, in addition to my herbalist training and herbalism training, I have been looking for solid information with links to scientific studies. Finally a quality magazine with a nice balance between theory and practice.

Cindy Bex – De Kleine Theeboom, June 25, 2023

Aroma Blog

The Aroma Blog about scent perception, essential oils, aromatic plant extracts and applications of aromatherapy and phytotherapy. Read Aroma Blog in DutchAroma Blog in French.


In March 2020, I published the article “COVID-19: essential oils in the fight against the coronavirus SARS-CoV-2” at the Aroma Blog. The article counts 11,695 unique readers, with a significant reading time*. Read in Frenchread in Dutch

*Google Analytics April 16, 2022. Unique pageviews: Total: 11695 – Dutch: 4011, French: 7684; Average reading time: Dutch: 4m30s, French: 3m35s.

I always look forward to new blog articles! Interesting, useful and accessible to read. Great new concepts with special attention to science and studies that have been done or are in progress. Thank you!

Paola Damiani, Jan. 12, 2022

Expand your aroma-phyto brand?

Get in touch.

Call +32 477 930 255

or e-mail