B2B Expertise for Brands
Expert content creation and marketing services
for aroma-phyto brands
Are you looking to expand your aroma-phyto brand
into the French- or Dutch-speaking b2b and consumer markets?
Get in touch.
Hello, I’m Geert.
I provide expert content creation and marketing services that make aroma-phyto brands successful in the French- and Dutch-speaking b2b and consumer markets.
I hold a Master of Science in Industrial Sciences degree and worked the first 15 years of my career in business and marketing in international high-tech industries, both in France and Belgium.
Since 2010, I support brands and companies that are committed to the health and well-being of their employees and customers, combining my aroma-phytotherapy expertise with my marketing experience at client- and agency side.
Writing (or reviewing or final editing) of product information, website content and newsletters.
Writing of technical-scientific articles. (see cases)
Content optimization for search engines.
Professional translations into French and Dutch. (see cases)
Minimal overhead: input into InDesign, WordPress and other CMS.
Branded Aroma Quiz programs.
Email newsletter and social media campaign creation.
Micro websites, landing pages.
Technical integrations with Mailchimp and Mailjet APIs.
b2c Marketing to consumers
b2b customer education
Tailored workshops and training courses for employees and customers, both on location and online.
Unique well-being workshops during which I invite participants to (re)gain momentum in their professional and personal lives.
In a partnership with Ladrôme Laboratoire, the French expert in aromatic and medicinal plants (Saillans, Drôme department), I’ve conducted 25+ interactive, practice-oriented and lectures and workshops to the end customers of the Belgian Ladrôme distributors. The workshops were planned and organized by the retailers, with the financial support of Ladrôme.
A warm thank you for the two interesting and fascinating Ladrôme aromatherapy workshops in Het Natuurhuis Merksem (our paradise). Our customers enjoyed it: both the knowledge and reconnecting like-minded people. We hope to organize more such workshops in the future.
Sabrina, Het Natuurhuis, Merksem, May 18, 2022
In the Aroma Talk “Aroma and phytotherapy: a dream couple” of February 16. 2022, doctor Geert Verhelst and Geert De Vuyst will discuss how the choice of the right type of plant extract and the associated method of administration is essential in the correct and efficient use of aromatic plants, both in phytotherapy and in aromatherapy.
Feeling down or depression? In the Aroma Talk “Aroma and phytotherapy for depression” of May 2, 2022, doctor Geert Verhelst and Geert De Vuyst guide you in the choice of uplifting and healing plant extracts for times when you’re feeling down.
Fantastic, a huge amount of knowledge and delivered in a nice way. Highly recommended
Michel Gonzaga, Feb. 16, 2022
Very interesting and well organised. I will definitely follow more. Thank you
Maryse Bormans, Feb. 21, 2022
Since October 2021, I have been publishing in the journal OrthoFyto, the professional journal in the Netherlands and Belgium for doctors, therapists and (para)medical professionals working or interested in preventive health care and integrative medicine
Since 2023, I write a permanent column “ESSENCE” in which I discuss individual essential oils in the context of well-being.
aroma – The journal:
For some time now, in addition to my herbalist training and herbalism training, I have been looking for solid information with links to scientific studies. Finally a quality magazine with a nice balance between theory and practice.
Cindy Bex – De Kleine Theeboom, June 25, 2023
*Google Analytics April 16, 2022. Unique pageviews: Total: 11695 – Dutch: 4011, French: 7684; Average reading time: Dutch: 4m30s, French: 3m35s.
I always look forward to new blog articles! Interesting, useful and accessible to read. Great new concepts with special attention to science and studies that have been done or are in progress. Thank you!
Paola Damiani, Jan. 12, 2022