B2B Expertise for Brands and Organizations
Build solid connections with consumers and your B2B audiences.
Hello,
Through impactful marketing programs, I assist aroma-phytotherapy brands and organizations in building strong connections with both consumers and their B2B audiences.
I hold a Master of Science in Industrial Sciences degree and worked the first 15 years of my career in business and marketing in international high-tech industries, both in France and Belgium.
Since 2010, I’ve combined my expertise in aroma-phytotherapy with marketing experience from both corporate and agency perspectives. This enables me to offer integrated services in content creation, audience engagement, and sustainable development consulting.
Let’s talk about your project.
Geert
Services
Content creation
Produce insightful and engaging content for your website and email campaigns.
Writing (or reviewing or final editing) of product information, website content, newsletters, ethical charters and technical-scientific articles. (see cases)
Content optimization for search engines (SEO).
Technical optimization of websites for search engines (SEO): OpenGraph Microdata (schema.org), gestion du cache, protocole sécurisé SSL, validation CSS, contrôle tags HTML, Google Search Console (sitemaps.xml), Google Tag Manager (Analytics).
Professional translations into Dutch. (see cases)
Minimal overhead: highly skilled in content management and web development systems.
Sustainable development
Integrate ethical engagements into communications and interactions with your audiences.
The integration of an ethical commitment or Corporate Social Responsibility (CSR) policy into marketing strategy.
The implementation of an ethical commitment in communications and interactions with consumers and B2B audiences, as stakeholders.
Guidance in developing an ethical commitment or Corporate Social Responsibility (CSR) policy, based on tools such as ISO 26000:2010 guidelines, ethical initiatives like Fair for Life (FFL) and For Life (FL), and the Global Reporting Initiative (GRI). (see examples).
Audience engagement
Create interactive experiences that captivate and engage your audiences.
Magazine/journal publishing. (see cases)
Email newsletter campaigns, linked to blog articles or landing pages. Technical integrations with Mailchimp and Mailjet APIs.
Micro websites, landing pages.
Customized workshops and training courses for customers, both physicon location and online. (see cases)
Online question & answer sessions.
Aroma Talks (Dutch – French), private or open to the public. (see cases)
Cases
Unique workshops
Unique well-being workshops during which I invite participants to (re)gain momentum in their professional and personal lives.
Case
In a partnership with Ladrôme Laboratoire, the French expert in aromatic and medicinal plants (Saillans, Drôme department), I’ve conducted 25+ interactive, practice-oriented and lectures and workshops to the end customers of the Belgian Ladrôme distributors. The workshops were planned and organized by the retailers, with the financial support of Ladrôme.
A warm thank you for the two interesting and fascinating Ladrôme aromatherapy workshops in Het Natuurhuis Merksem (our paradise). Our customers enjoyed it: both the knowledge and reconnecting like-minded people. We hope to organize more such workshops in the future.
Sabrina, Het Natuurhuis, Merksem, May 18, 2022
Case
Essential Oils Purchase Guide
The book Essential Oils Purchase Guide: Quality and Sustainable Development in Aroma-Phytotherapy, published in 2024, proposes an ethical charter for sustainable development in aroma-phytotherapy.
Case
five seasons – the marketing agency
In the early 2010s, I founded five seasons, a marketing agency that assisted companies in implementing a Corporate Social Responsibility (CSR) policy based on the ISO 26000 standard, sustainable development reporting by the Global Reporting Initiative (GRI), and the AA1000 framework from AccountAbility (formerly the Institute of Social and Ethical Accountability, ISEA).
Case
In the Aroma Talk “Aroma and phytotherapy: a dream couple” of February 16. 2022, doctor Geert Verhelst and Geert De Vuyst will discuss how the choice of the right type of plant extract and the associated method of administration is essential in the correct and efficient use of aromatic plants, both in phytotherapy and in aromatherapy.
Case
Feeling down or depression? In the Aroma Talk “Aroma and phytotherapy for depression” of May 2, 2022, doctor Geert Verhelst and Geert De Vuyst guide you in the choice of uplifting and healing plant extracts for times when you’re feeling down.
Fantastic, a huge amount of knowledge and delivered in a nice way. Highly recommended
Michel Gonzaga, Feb. 16, 2022
Very interesting and well organised. I will definitely follow more. Thank you
Maryse Bormans, Feb. 21, 2022
Case
Since October 2021, I have been publishing in the journal OrthoFyto, the professional journal in the Netherlands and Belgium for doctors, therapists and (para)medical professionals working or interested in preventive health care and integrative medicine
Since 2023, I write a permanent column “ESSENCE” in which I discuss individual essential oils in the context of well-being.
Case
aroma – The journal
I am publisher and editor-in-chief of aroma, the educational quarterly journal about essential oils and medicinal plants.
Facebook: aroma.revue.fr • aroma.tijdschrift.nl
Instagram: aroma.revue.fr • aroma.tijdschrift.nl
aroma – The journal:
For some time now, in addition to my herbalist training and herbalism training, I have been looking for solid information with links to scientific studies. Finally a quality magazine with a nice balance between theory and practice.
Cindy Bex – De Kleine Theeboom, June 25, 2023
Aroma Blog
The Aroma Blog about scent perception, essential oils, aromatic plant extracts and applications of aromatherapy and phytotherapy. Read Aroma Blog in Dutch – Aroma Blog in French.
Case
In March 2020, I published the article “COVID-19: essential oils in the fight against the coronavirus SARS-CoV-2” at the Aroma Blog. The article counts 11,695 unique readers, with a significant reading time*. Read in French – read in Dutch
*Google Analytics April 16, 2022. Unique pageviews: Total: 11695 – Dutch: 4011, French: 7684; Average reading time: Dutch: 4m30s, French: 3m35s.
I always look forward to new blog articles! Interesting, useful and accessible to read. Great new concepts with special attention to science and studies that have been done or are in progress. Thank you!
Paola Damiani, Jan. 12, 2022